Well, after a long day at work sitting down to rest and turn on the local news. A teaser announces that come is a story about a unique new development in the treatment of skin problems. What happens is that your skin has been getting little or no rough and scaly and appears to work so instead of shipping channel sits tight through the ads and wait for the segment on this medical breakthrough. Surprisingly, this story actually makes the air in the next segment. See how you do not recognize a reporter interviews a member of the company selling the product new skin care. It sounds pretty darn good and think I'll try.
This should be something if we really in the news, right? Think again. Not local, not news, and that was not even a reporter. The whole thing was produced by the same company to overstate its "breakthrough miracle." However, the local TV station that aired it anyway. Think of something does not happen very often? I reiterate: Think again.These own production segments are known as video news releases or VNRs. And they are produced and distributed by a whole host company and government entities. According to the television stations were caught airing this kind of false news, they usually do in the news simply as a result of laziness. They just do not take the time to consider whether it was a legitimate news report or not.
KPIX in San Francisco issued a VNR produced by Pfizer. "A mistake," they called it. WSYR in Syracuse issued a VNR produced by Towers Perrin. "A mistake," calling that it.These may well be errors. But the stations that have been captured from the air a VNR on multiple occasions? How many errors do before being fired for incompetence or stupidity? Or, perhaps the better question is, how many times you try to get away with it aired a VNR on the subject before you know you can not use that "was a mistake," the argument? What is wrong with venting a VNR? Is it really so terrible? Well, for starters, do not know about you, but when I sit down to watch my local news, which is rare, but for a multitude of reasons, I do it to catch up on what is really happening in my community. Not only see my local news coverage of what is happening in Israel or keep up with the latest in Natalee Holloway and JonBenet Ramsey or OJ Simpson, but see no ads to see stealth.
I have a lot of it is, thank you very much. I understand that many local news agencies are strapped for cash and can not really cover much local news and therefore rely on the canned interviews and feeds from third parties, but that's different. If I see one report maintains the state Senate to appropriate money for a pork project, I know I turn the channel and come back later. But what happens when I watch a report showing an Iraqi-American Pres Kansas City joy thanks. George W. Bush to topple Baghdad or other stories that can be viewed as a drum beat for health, education and economic policies of Pres. Bush? Why should I see these reports with suspicion? They are not trying to sell skin cream or equipment or ethanol. How can they be anything but possibly authentic? Because they were produced and distributed by the federal government.
At least twenty federal agencies have produced several press releases that can not be considered anything other than pieces of propaganda for the Bush administration. In essence, these small pieces of false news are no different from the propaganda films produced under the direction of Hitler or Stalin. Or the U.S., for that matter. I do not think that the U.S. was to blame for the hilarious propaganda lead as the Soviet Union? Get up early and turn on the History Channel around 6:50 AM Eastern Time. After the commercial-free documentary when it aired at 6:00 AM, tend to show a side-splitting "educational film" of the fifties or sixties that demonizes all that has anti-American and what we were doing at the time as a crusade on behalf of the property. Even the Vietnam War seems like a good idea to see these things.
Back to the propaganda of Bush-produced VNRs. These films are looking for government propaganda throughout the world as a news segment produced locally. Have a "reporter" interviews with government officials who sometimes are not even scripted. The worst of this propaganda film, however, may be that their local anchors introduce the same kind of pounding that would introduce a good report by a local team in an issue such as local real estate market, or where to find cheaper gas the area. To the average viewer, these segments of Bush and approved VNR seems just another news segment.They are not. Are commercial, whether for skin care or Pres George W. Bush. Classifieds plain and simple. And they are selling to you as news. Local news in that. I mean, we could forgive little Katie Couric to receive a report on the magic of Harry Potter and trying to hide the news, but is it too much to ask that our local newscasts were devoted to local news for real?
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